Learn how to cultivate a passion for marketing with an OUM marketing degree.

In today’s rapidly growing world, organisations need to employ highly skilled and knowledgeable workforces with vast knowledge in marketing. The prospects and opportunities for marketing graduates to secure jobs at different levels of management are expected to increase commensurate with the growth of economic climate, locally and globally. It prepares graduates with a broad range of employment and career opportunities including marketing, sales, marketing analysis, insurance, management, education or in various levels of government.

The Bachelor of Marketing (BM) programme is designed to enhance students’ understanding of the latest theories, roles, principles and practices with respect to the overall marketing concepts and issues. This programme is planned to develop abilities of marketing graduates to effectively manage a wide range of local and international marketing issues and global challenges using suitable marketing tools and skills. It is also designed to advance the qualifications needed to increase their income and marketability in today’s real job market. This is in line with our mission and the Industrial Revolution 4.0 (IR 4.0) to provide our students with an education of high quality which will pave the way to a successful career.